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What percentage of people flying First/Business class actually paid for the first class ticket?

I’m always curious to find out how many people actually purchased a first class ticket compared to those who simply get upgraded because of their status with an airline or use their air miles for the first class ticket. Anybody have a clue to the percentage. Is it safe to assume that the majority of people in the first class cabin were upgraded or cashed in on their air miles? All opinions welcomed!!

I’ve flown 1st class 4 times and business class maybe two dozen times. The number of times I’ve paid out of my own pocket for a 1st or business class ticket is exactly once. The other times I’ve either been upgraded, used my frequent flyer miles or my company has paid for it. According to this article they estimate that somewhere between 10-20% of the people who fly 1st class actually pay for it out of their own pocket, I’d have to agree:

http://www.thetravelinsider.info/airlines/flyingfirstclass.htm

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